A Fast-Casual Italian QSR Concept by Fabio Viviani Hospitality for Elior North America

Good Habit is a high-impact, fast-casual American diner concept reimagined for today’s college campuses. Created by Fabio Viviani Hospitality in partnership with Elior North America, it captures the spirit of the classic American roadside diner, warm, welcoming, and full of energy, and delivers it with the efficiency, scalability, and brand power needed in a modern university setting.

This isn’t a themed nostalgia play. Good Habit is a contemporary, flavor-forward concept rooted in the familiarity of American comfort food, presented in a way that resonates with today’s student body. It’s clean, smart, and highly adaptable, offering a full-day operational model that thrives across breakfast, lunch, and early dinner without the need for complex culinary infrastructure.

The concept is designed to anchor student centers, high-traffic academic corridors, or food hall environments. It becomes the daily go-to spot, where students can grab a hot meal between classes, faculty can host casual meetings, and the broader campus community can find consistently reliable food, service, and experience. The look is modern with nods to retro diner culture: upbeat, brandable, and built for repeat engagement. It’s easy to operate, easy to love, and easy to scale.

Good Habit supports high throughput with streamlined production, modular ingredients, and straightforward training. It requires no niche skill sets or specialty equipment, which makes it ideal for dining programs that need operational reliability without sacrificing personality or quality. The menu is instantly recognizable, every item is built for high-speed prep and consistent guest satisfaction.

More than just a food concept, Good Habit is a social anchor point. It’s a place where students study over breakfast, teams celebrate after practice, and visiting parents grab lunch with their kids. It fits seamlessly into campus life and enhances the dining portfolio with something familiar but elevated.